Gen Z, born between the late 1990s and early 2010s, is rapidly becoming the most influential consumer group in the beauty industry. This generation, known for their tech-savviness, inclusivity, and desire for authenticity, is reshaping beauty standards in profound ways. With their distinct values and preferences, Gen Z is driving significant changes in how beauty is defined, represented, and consumed.
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Hair and Make-Up
May 8, 2026, 11:22 AM
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